I had the chance to lead the Interactive Design of a recently created brand. Thanks to amazing team behind it, we were able to craft a unique site that served as the best medium to showcase its products.Go to the live site
Adobe Caslon Pro gave Navy Blue an elegant, classy feeling coupled with the brand's identity.
Cards were used to engage useful links such as product catalogues, blog posts, and other similar actions.
We sped up the process of seeing products by creating a natural, fast interaction. As a result, the users are able to see the products without the need to open a page for each one of them.
So, basically we went from this:
Average time per product: 15s
Average time per product: 8s
But enough with the details! Here is the final result:
(Made with Principle for Mac)
Behind the scenes.
Great projects are made by great teams. These are the people who made this possible as much as I did.
José Javier Mardlin
Juan Antonio Madueño